On January 20, 2009, history will be made as the country swears in the 44thPresident of the United States: Barack Obama.
NBC News will be there to capture these moments as they happen with special live coverage across all of its properties in the days leading up to and including inauguration day. This exceptional offering presents a unique opportunity for advertisers as NBC covers this very special day in American history.
One evening newscast actually gained
viewers in the television season that ended last week: “NBC Nightly
News.” But NBC’s slight gains were offset by declines by ABC and CBS,
capping another season of viewer erosion for the prestigious programs.
The networks measure their TV seasons for the 12 months beginning
each September, and for the season that ended on Sept. 21, an average
of 22.8 million viewers watched the three evening newscasts each night,
down from 23.5 million last season.
The “CBS Evening News,” in Katie Couric’s second year as anchor,
averaged 6.15 million viewers, down from 6.74 million in the previous
season. ABC’s “World News with Charles Gibson” averaged 8.18 million
viewers, down slightly from 8.36 million. “NBC Nightly News,” the
top-rated newscast, averaged 8.52 million viewers, up a bit from 8.4
million last season. “Nightly” has ranked No. 1 among evening newscasts
for 12 years.
In the 25- to 54-year-old demographic prized by advertisers,
“Nightly” also topped “World News,” 2.59 million compared with 2.52
million. Last season “World News” edged out “Nightly” in that
demographic. The “CBS Evening News” dropped below the two million
demographic viewer mark for the first time this season, averaging 1.91
million viewers between the ages of 25 and 54.