CNBC.com launches the "Super Bowl, Super Sports, Super Bucks" Special Report

Launched yesterday, the special report takes a look at the business of sports; including articles, slideshows, the Sports Biz with Darren Rovell blog, quizzes and polls. With the Super Bowl this weekend, the report page features a section of articles devoted to football and the business opportunities of the big game.

For a look at the full report, click here.

To find out how your brand can align with CNBC.com Special Reports, click here.

 

CNBC'S DARREN ROVELL TO HOST NBC SPORTS' POST-SUPER BOWL HANGOUT ON GOOGLE+

In the world of  on-air  advertising, the Super Bowl is the biggest single day of the year for advertisers. Millions of  people will be tuning in to watch Super Bowl XLVI on Sunday, not only for the rival football game but also to see the much anticipated and often equally important TV commercials.

On Monday, Feb. 6, CNBC’s sports business reporter Darren Rovell will serve as host and industry expert for a NBC Sports '  Google+ Hangout discussion of the Super Bowl commercials. During the Hangout, Rovell will review the  Super Bowl commercials, dissect the talk around the ads, and interact with fans to find out what commercials worked best.

“The day after the Super Bowl is when people head back to their office water coolers to discuss what they loved and what they didn't,” Rovell said. “Our conversation is about taking all those water cooler conversations and bringing it to a national, digital stage.”

To learn more about the NBC Sports Google + Hangout with Darren Rovell click here.

To find out how your brand can align with CNBC special events and social media opportunities, click here.

PREMIERING TONIGHT AT 9P EST: "Mark Zuckerberg: Inside Facebook"

In just seven years, Mark Zuckerberg has gone from his Harvard college dorm to running a business with 800 million users, and a possible value of $100 billion. His grand ambition – to “make the world more open and connected” – has sparked a revolution in communication, and now looks set to have a huge impact on business too. Tune in tonight to see a rare interview with Zuckerberg himself. "Mark Zuckerberg: Inside Facebook" tells the story of Facebook's creation, looks at the accuracy of "The Social Network", and examines Facebook's plans to use the personal information it has collected to power a new kind of online advertising.

To find out how your brand can align with CNBC's exclusive interviews and documentaries, click here.

 

CNBC.COM REGISTERS BEST-IN-CLASS ENGAGEMENT METRICS

CNBC.com, the premier financial news site, recorded impressive engagement metrics in December.
 
According to comScore, CNBC.com was: 

•    #1 in time spent per visitor (100 minutes/visitor) 
•    #1 in page views per visitor (54 PVs/visitor) among sites with more than a million visitors 
•    #1 in total time spent (569 million minutes) 
•    #1 in average minutes per visit (16.4 minutes) among sites with more than a million visitors
 
To learn more about how your brand can partner with CNBC to reach a highly engaged audience of investors, business decision makers and affluent consumers, click here.

 

TONIGHT AT 9P EST: "STATE OF THE UNION ADDRESS"

Tune in tonight for CNBC’s coverage of the State of the Union.

Before the President’s highly anticipated speech, CNBC will air a special edition of “The Kudlow Report” @ 7P, followed by CNBC Original programming.  Then @ 9P, Obama takes the stage for what is arguably his most important State of the Union to-date.

Obama’s speech is expected to focus largely on the economy, and with the GOP rebuttal taking place immediately after the President’s remarks, one can be sure that the esteemed crew of CNBC financial and political experts will have much to say.

Watch it all unfold in Primetime on CNBC.

Tonight’s coverage of the State of the Union is sponsored by HP.

To find out how your brand can align with CNBC's election coverage, click here.

All times ET.

PREMIERING TONIGHT AT 9P EST: "UPS/FedEx: Inside the Package Wars"

Tonight CNBC takes you inside the mad dash to move more than 25-million packages a day. It’s a revealing look at a complex system of jaw dropping automation that feeds an army of trucks on the ground and a fleet of planes in the sky.

Our cameras explore the inner-workings of UPS Worldport and the FedEx Super Hub, showing how extreme automation and hi-tech logistics help two companies succeed. The documentary also covers how both companies are managing the e-commerce revolution and the pressure to invent ways to be faster, smarter, and cheaper. Plus, beyond packages…a new frontier: the delivery giants set their sights on even more growth with unique strategies that have the delivery guys cashing in on pharma, smart phones and even luxury cars.

To learn more about the program, click here.

To find out how your brand can align with CNBC's Primetime documentaries, click here.

CHECK OUT CNBC'S UNPRECEDENTED NEW SET ON THE FLOOR OF THE NYSE

In just a few weeks, CNBC is set to unveil a brand new set at the NYSE.

TVNewser's Alex Weprin provides a first-hand look:

The location of the set (in the middle of the floor in a spot formerly occupied by trading booth #9) and the size of it (12 feet wide, 23 feet long, 12 feet high, 16,000 pounds), are unprecedented for a financial news outlet.

“We love buzz, and every morning they are going to ring the bell up in that balcony, it will be like broadcasting from Times Square, where every day is New Years Eve,” CNBC anchor Carl Quintanilla told us on the NYSE trading floor.

Indeed, the set is no more than 10 feet from where the opening and closing bells are rung, directly underneath the balcony that viewers routinely see on cable news.

To see pictures of the set and read the full article, click here

To learn more about how your brand can align with CNBC's dynamic economic coverage, click here 

PREMIERING TONIGHT AT 9P EST: "BEST BUY: THE BIG BOX FIGHTS BACK"

In the world of consumer electronics, Best Buy is often considered the 'last man standing' - a title both flattering and daunting. What started as a local record store 45 years ago is now a national big box giant with more than 1100 stores. In recent years, the retailer has seen its profits dwindle, due to intense online competition, high overhead costs and declining sales. Best Buy has faced many challenges in its history but has always managed to bounce back.

In an age when smart phone apps can compare prices on the spot, can this behemoth keep itself from becoming just a showroom for competitor's websites? CNBC Correspondent Tyler Mathisen goes behind the scenes of Best Buy during the Black Friday frenzy, profiles CEO Brian Dunn, meets the Geek Squad, and reports on how the big box is fighting back.

To learn more about the program, click here

To find out how your brand can align with CNBC's thought-provoking documentaries, click here

CNBC.COM LAUNCHES "ROAD WARRIORS" AND "YOUR MONEY RESOLUTIONS"

This week, CNBC.com launches two new special reports:

• "Road Warriors: Inside the World of Business Travel" provides a look at how emerging technologies are enabling business travelers to maintain their productivity while they're on the road. Stories and slideshows spotlight the latest apps, gadgets and tech tools on the market.
• "Your Money Resolutions" delivers comprehensive investment strategies for 2012. Stories and slideshows focus on stock picks, investment opportunities and sector coverage.  

CNBC.com's special reports provide a platform for advertising partners to engage a targeted segment of the CNBC.com audience. To find out how your brand can align with CNBC.com's actionable and informative content, click here

CNBC DELIVERS KEY INSIGHTS DURING EARNINGS SEASON

Quarterly earnings are among the most anticipated announcement companies make.

Viewers turn to CNBC for the numbers and analysis to gauge the health of the economy, measure the performance of a company and ultimately make investment decisions.

CNBC's Earnings Central offers advertising partners compelling cross-platform opportunities to connect with our affluent and influential audience.

Additionally, a free trial version of the investor data service CNBC PRO is being offered this earnings season to ensure our audience doesn't miss anything.

To learn more about how your brand can align with timely and powerful content, click here