THE "MAD MONEY" BACK TO SCHOOL TOUR IS COMING BACK

Jim Cramer brings his unrivaled energy and market insights back to the college campus for a new edition of the "Mad Money" Back to School Tour.

Live from a prestigious university in the US, Cramer probes the minds of future business professionals and decision-makers, while enlightening the next generation of investment professionals and engaged CNBC viewers on how to become better investors.

For more information about the "Back to School Tour", check out the video below:

http://video.cnbc.com/gallery/?video=682231179

CNBC's 2011 offering is available. For more information, please contact your Account Executive.

IN MEMORY: CNBC ANCHOR MARK HAINES 1946 - 2011

  Veteran journalist Mark Haines, a fixture on CNBC for 22 years, died unexpectedly Tuesday evening. He was 65 years old.

Haines, founding anchor of CNBC's morning show "Squawk Box," was co-anchor of the network's "Squawk on the Street" program, providing insight and commentary sometimes humorous and occasionally acerbic.

CNBC President Mark Hoffman called Haines a "building block" of the financial network's programming. Hoffman said Haines died at his home.

"With his searing wit, profound insight and piercing interview style, he was a constant and trusted presence in business news for more than 20 years," Hoffman said in a statement to CNBC employees. "From the dotcom bubble to the tragic events of 9/11 to the depths of the financial crisis, Mark was always the unflappable pro.

"Mark loved CNBC and we loved him back. He will be deeply missed."

Haines may be best remembered for his calming and commanding presence during the 9/11 tragedy when he reacted unflappably to the furious stream of incoming rumor and even more astonishing truth with a professionalism that rivaled any television anchor, said CNBC senior economics reporter Steve Liesman.

Haines was well-known around the newsroom for giving his colleagues on-air nicknames. He was responsible for calling David Faber "The Brain," Joe Kernen "The Kahuna" and Steve Liesman "The Professor." If a colleague ever complained about it, he would respond, "What's worth more, your name or the nickname?"

CNBC TAKES A HOLLYWOOD TURN

Every few minutes in "Too Big to Fail," the film about the darkest days of the financial crisis in 2008 that will have its premiere Monday on HBO, something happens that once seemed unbelievable. Banks collapse. Balance sheets crumble. Government officials plot extraordinary interventions to curb the free fall.

And every few minutes, a news clip or a sound bite from CNBC pops up, seemingly as a reminder to the viewer that it all really happened in real time. In a sense, the news became an extra actor in the film.

In the movie, adapted from the book by Andrew Ross Sorkin of The New York Times, some of the news clips are exactly as heard or shown on CNBC as the crisis unfolded. But other scenes are amalgams of broadcasts from different times in the same week.

CNBC anchors and reporters reread, and in some cases, reshot some of their reports.

HBO, which is owned by Time Warner, struck a licensing deal with CNBC, which is controlled by Comcast’s NBC Universal division, for the footage.

The film also uses footage from news programs on CNN, which, like HBO, is owned by Time Warner. But CNBC is still the sort of omnipresent narrator, giving a play-by-play about troubled banks and the federal response to the troubles.

Michelle Caruso-Cabrera and others from CNBC were among those at a film screening in New York last week. “As it was happening we knew we were on the front lines of something historic, so it makes sense that HBO would use CNBC as the voice, but it was thrilling and gratifying to actually watch it,” Ms. Caruso-Cabrera said in an e-mail.

The film also shows the role that CNBC played in funneling information between the government and Wall Street. In one pivotal scene, Henry Paulson, then the Treasury secretary, directs his staff to leak word that the government will not aid Lehman Brothers; in the next scene, Lehman executives direct their attention to the TV set as CNBC relays Mr. Paulson’s sentiments.

Stelter, Brian (2011, May 22). CNBC Takes a Hollywood Turn. The New York Times. Retrieved from http://www.nytimes.com. 

CNBC LAUNCHES NEW ADVERTISING CAMPAIGN ACROSS EUROPE

This week CNBC launched a €1.7 million pan-European print and online advertising campaign. The creative supports CNBC.com and highlights how CNBC content can be accessed on a multitude of digital platforms.  Ads will run in titles including the Financial Times, City AM, The Banker and fDi Magazine.


 

Charlotte Westgate, VP Marketing and Communications, EMEA said, “We’re really excited about this campaign; it’s a fresh approach and is more accessible for a broader community of business people. The creative has been designed around the concept that CNBC can be consumed across a variety of platforms, wherever you are. The icons cue a story of a ‘day in the life’ of someone who is on-the-go, yet very connected to global business.”

Here are some behind-the-scenes shots! 

  

 

CNBC.COM'S VIDEO PLAYER SHOWS IMPRESSIVE GROWTH

Released in early April, CNBC.com's new video player has proven to be an instant success among the CNBC.com users. According to Omniture, video views and shared/viral videos both increased 9% from April 2010 to April 2011. Monthly unique video users increased 26% from April 2010 to April 2011.

According to comScore, for the month of March in the Business/Finance - News Research Category, CNBC.com registered more than 5.9 million video views, making it the #1 non-portal site in total video views. CNBC.com users viewed 45 million minutes of video, placing CNBC.com #3 in the category. Additionally, CNBC.com had more than 1.1 million unique video viewers in March.

http://www.cnbc.com/

NEW YORK TIMES: JIM CRAMER HITS AN ALL-TIME HIGH

By ZEV CHAFETS

Published: May 11, 2011

Elks Lodge 1246 is located on the floor above Tony’s Clip Joint in Summit, N.J., a small town about 40 minutes from Wall Street. On a chilly Monday evening in February, I climbed the musty stairwell to the clubhouse and walked in on a scene right out of Norman Rockwell — 30 or so middle-aged men sipping bottled beer, idly watching a hockey game on TV and engaging in good-natured banter as they stood around the pool table. My host, Jim Cramer, was showered with greetings of fraternal bonhomie.

CNBC LAUNCHES NEW REGIONAL EUROPEAN EDITION OF CNBC.COM

CNBC today launched a new European edition of CNBC.com, the world’s most comprehensive and authoritative digital destination for global business news and expert analysis.  Starting today, visitors to the site can make the European edition their preferred destination within CNBC.com.

                                                                                                              New CNBC European landing page

“The new European edition gives our audience the most compelling online experience for business and financial news wherever they are.  Visitors to CNBC.com can now get access to more free live data and the regional content that is most relevant to them,” said CNBC’s John Casey, Vice President of International News and Programming.

The site now offers additional free live market data from exchanges including the London Stock Exchange, Deutsche Börse and NYSE Euronext, building on the data already available from NYSE and NASDAQ.  Further exchanges will be added in due course.

“The new European edition reinforces our commitment to deliver, on-air and online, the most relevant content from across the region and around the world,” added Casey.

Features of the new European edition of CNBC.com include:

• Breaking news and free real-time data from exchanges across Europe
• More content covering Europe, the Middle East and Africa including videos, features, market analysis and investor insights
• ‘Market Buzz’ section with all the pre-market news and analysis
• ‘Investing’ daily analysis section
• Individual stock prices and CNBC charting from various exchanges
• Top percentage gainers and losers from the four main European exchanges (FTSE 100, CAC, DAX, SMI)
• CNBC anchor and reporter blogs
• Guest blogs from CNBC contributors including CEOs and analysts.

This announcement comes on the heels of a record setting month for CNBC.com.  In April, the site had its best month ever in both unique visitors and page views.  According to the latest data from comScore Media Metrix, the site was visited by 7.4 million unique users last month, a 30% increase compared to the same time period last year, and recorded 322 million page views, a 14% increase year-over-year.

The launch of the European edition is supported by a new €1.7 million pan-European print, on-air and digital advertising campaign, which highlights how CNBC content can be accessed on a multitude of digital platforms.  Ads start later this month and will run in titles including the Financial Times, City AM, The Banker and fDi Magazine.

 

CNBC DIGITAL HAS A RECORD-BREAKING APRIL

 
CNBC.com had its best April ever in terms of unique visitors and total page views. According to the latest data from comScore Media Metrix, the site was visited by 7.4 million unique users last month, a 30% increase compared to the same time period last year. CNBC.com also recorded 322 million page views, a 14% increase year-over-year.

CNBC's mobile site experienced a 32% increase in page views compared to April 2010, according to Omniture.

CNBC's Real-Time iPhone App posted 52 million page views. Year-over-year, the App's uniques grew 32% and page views grew 46%, according to Omniture.

http://www.cnbc.com/

CNBC BECOMES THE EXCLUSIVE TELEVISION NEWS PROVIDER FOR THE LONDON STOCK EXCHANGE

For the past few months CNBC has been working with the London Stock Exchange (LSE) to become their exclusive television news provider in the main lobby of the LSE building in Paternoster Square.

Video walls and CNBC branded ticker in the LSE lobby, Paternoster Square

The Chancellor of the Exchequer, George Osbourne, unveiled the new lobby in the London Stock Exchange which features CNBC TV and the CNBC branded ticker.   The installation is the first in the world of its kind, with over 500 high definition LED screens, a giant central illuminated globe and a bespoke 'market open' mechanism.

Mick Buckley, President and CEO, EMEA at CNBC said:

“We are very pleased to be a part of this exciting new market opening ceremony. Our partnership with the Exchange means that visitors are able to watch CNBC’s real-time coverage and analysis of the markets, live on the installation’s screens.”

This marks the start of a three-year partnership.

 

Geoff Cutmore, CNBC, interviews the Chancellor of the Exchequer, George Osbourne

CNBC branded ticker

Giant central illuminated globe

Launch event at the LSE

CNBC'S ANDROID TABLET APP PRAISED BY COMPUTERWORLD

CNBC's Real-Time Android App was recently recognized by www.computerworld.com as one of the "5 New Android Tablet Apps to Try This Week".

"If stocks are your cup of tea, CNBC's new Honeycomb-optimized Android app is a must-get for you."

Read more of the review at: http://blogs.computerworld.com/18249/android_tablet_apps

The CNBC Real-Time App is available for download in the Android Market:

https://market.android.com/details?id=com.nbc.cnbc.android&feature=search_result