CNBC AD SALES & MARKETING NEWS

MISUNDERSTOOD JOBS

When browsing through job titles, did any of them ever make you wonder what these jobs actually do?  What does a Modeling Analysis Manager do?  Analyze fashion models or mathematical models?  If you think that mathematical models are fashion models really good at math, then you need to see this slideshow of job titles that many people misinterpret to find out the answer.

"Today's jobs are becoming more and more specific, especially in the tech and healthcare industries," said Matt Miller, Co-founder and CTO of CareerBliss.  "This can be great for candidates with experience in specialized fields, but can often be confusing for those who misinterpret a job title."

With anecdotal evidence like this as a starting point, CareerBliss pulled data on job ads that attracted candidates who misunderstood the job title or description, resulting in this list of the most commonly misunderstood jobs.

 
Full slideshow on CNBC.com at http://bit.ly/ihAUbB

NEW ON CNBC - MAD MONEY LIVE FROM FORD PLANT IN MICHIGAN

Program Sponsored by Vector Vest

CNBC's "Mad Money w/ Jim Cramer" takes its "Invest in America series on the road to Ford Motor Company's Dearborn Truck Plant body shop in Dearborn, Michigan on Wednesday, January 12th at 6pm & 11pm. 

As record numbers of investors sit on the sidelines, Cramer continues his effort to encourage people to re-embrace the spirit of capitalism and take charge of their financial future by getting back into the market. “Mad Money w/ Jim Cramer” is taking its “Invest in America” series on the road and heads to the heart of American industry, highlighting the time-tested, enduring companies that are the pistons of our nation’s economic engine and recovery. The series seeks to inspire confidence and celebrate the best America has to offer: the icons every citizen can put hope and stock into as the leaders of our shared economic renewal.

The program will feature a studio audience of employees from across the company and a special edition of the famous “Lightning Round” with rapid-fire answers to investing questions from audience members. 

“The automobile represents the essence of what it means to be American including: freedom, choice and innovation,” said Jim Cramer.  “And Ford represents another distinctly American ideal: resolve.  The resolve to pick oneself up, dust off and get back out there.  Ford’s current story closely parallels that of the average American—one of economic hardship, a struggle to survive, but ultimately wherewithal to come back stronger than ever.”

“Mad Money” has been highlighting the very best ways to “Invest in America” since 2008. Go to MadMoney.CNBC.com for a list of Cramer’s Top 10 American Companies.

“Our ‘Invest in America’ series has always been an important theme on ‘Mad Money’ and is part of the program's very foundation,” said Regina Gilgan, Executive Producer of “Mad Money w/Jim Cramer.”  “We are excited to take ‘Mad Money’ on the road to Michigan for Cramer to be face-to-face with the workers who are driving our nation's recovery."

“Mad Money” is seen Monday through Friday on CNBC at 6PM ET and re-airs at 11PM ET.

 

NEW FROM CNBC! THE CNBC iPAD APP

 

WSJ: Are ETFs a Menace—or Just Misunderstood?

Could exchange-traded funds blow up and take the markets down with them?

A report released this week argues that ETFs are "radically changing the markets," raising the prospect of a "panic-driven market meltdown." ETFs are funds that hold all the securities in an index and themselves trade like a stock.

View Full Image

Christophe VorletThe report, produced by researchers at the Kauffman Foundation, the Kansas City, Mo.-based institute that supports research on entrepreneurship, has its shortcomings—and was met with howls of derision from ETF experts. "A whopper," said Dave Nadig of IndexUniverse.com; "riddled with untruths," said Tom Lydon of ETFTrends.com.

But the authors, Harold Bradley and Robert Litan, have considerable expertise of their own. Mr. Bradley, the foundation's chief investment officer, was formerly head trader and a senior portfolio manager at the American Century funds. He helped introduce the first stock-index futures contract in 1982 and was a pioneer of electronic trading. Mr. Litan, head of research at the foundation, has worked at the prestigious Brookings Institution and is a widely respected economist.

The proliferation of ETFs, the report contends, raises at least three worries. First, these funds have overconcentrated the ownership of thinly traded stocks. Second, they have led to an escalating number of trading failures. Third, ETFs could trigger another massive market swing like the May 6 "flash crash."

Let's start with concentration. According to the report, a single ETF, the iShares Russell 2000 Index Fund, is among the 10 largest holders of 1,737 stocks—many of which also are held by other iShares ETFs.

CNBC JOINS SCHWAB'S IMPACT EVENT

Schwab's IMPACT event brought together leaders in financial services industry and CNBC was in the heart of the action. 

        Live from IMPACT in Squawk on the Street

 

Maria signing her latest book for attendees

 

CNBC Live from the IMPACT floor

 

CNBC showcased the new online tool "CNBC Pro"

The CNBC area turned into a lounge where attendees watched CNBC live, checked out CNBC Pro and CNBC's Real-Time apps

 

CNBC: THE ANSWERS YOU NEED FROM THE PEOPLE YOU TRUST

  

OBAMA COMES TO CNBC

 

BMA DISTINGUISHED LECTURER BREAKFAST NEXT THURSDAY

 

CNBC: THE MOST AFFLUENT AUDIENCE IN CABLE

 

LAST NIGHT AT THE CLINTON GLOBAL INITIATIVE